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THE TRADITIONS |
  
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| Tradition, folklore, uses and customs: the historic memory of the people is a jealously guarded and handed down from one generation to the next, preserving its identity and characteristics.
New and old live in perfect symbiosis, not only at artistic level, but also in the fields of culture and music, in which the Festival of the Valle d'Itria has now won international fame. Peaks of enormous prestige have been achieved in the art of bel canto and in the economy, as shown by the flourishing textile industry and donkey and horse breeding. In the local cuisine, the old flavours typical of peasant culture are resumed and enhanced with all their genuine characteristics. Martina Franca: a town where the sacred, ancestral sense of hospitality, friendship and cordiality are instimable values in the civilisation of every people.
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